Uganda Marketers Society Unveils Fireplace 2025 Themed: “The G.O.A.T”
Kampala, Uganda – October 21, 2025
The Uganda Marketers Society (UMS) has officially unveiled the Annual Marketers’ Fireplace 2025 , themed “The G.O.A.T (Greatest of All Time)”during a press conference held at Hotel Africana, Kampala.
The announcement was made during a press conference held at Hotel Africana, Kampala, where leading marketing professionals, brand custodians, and partners gathered to discuss the evolving landscape of marketing in Uganda.
The Marketers’ Fireplace, UMS’s flagship thought-leadership event, will be held on Friday, November 7, 2025, at Hotel Africana. The event will bring together senior marketers, brand custodians, agency leaders, and creatives to reflect on Uganda’s marketing journey from its pioneers to the next generation of innovators.
Marketing Begins and Ends with the Customer
In her address, UMS President Charity Winnie Kamusiime-Asiimwe, DipM, MCIM, emphasized that true marketing greatness is rooted in customer understanding and professionalism.
“Great marketing begins and ends with the customer. Professionalism starts with the customer, the person we create solutions for every day,” she said.
She noted that the modern marketer must go beyond creativity to embrace insight-driven storytelling, grounded in data, empathy, and purpose.
“Performance marketing is no longer just about creativity; your craft must speak to the numbers, and your brand management must speak to profit,” she added.
Kamusiime-Asiimwe also challenged marketers to own their craft and create campaigns that stand the test of time, driven by local insights and supported by digital innovations such as MTN Ads, which will provide real-time Ugandan consumer data.
Lessons in Greatness and Generational Shifts
UMS Vice President Caroline Ampaire highlighted that this year’s Fireplace will explore “lessons in greatness,” offering perspectives from industry pioneers and emerging marketers alike.
“The 2025 Fireplace will explore lessons in greatness, behind the campaigns that got it right, and the generations shaping the future of marketing , from the grandfathers of our time to Gen Z and Gen Alpha,” she said.
Ampaire noted that the event will be a space for learning, collaboration, and reflection on how marketing continues to evolve in a multi-generational world driven by digital transformation and consumer engagement.
Event Details
Event: Annual Marketers’ Fireplace 2025
Theme: The G.O.A.T (Greatest of All Time)
Date: Friday, November 7, 2025
Venue: Hotel Africana, Kampala
The day-long event will feature masterclasses, keynote sessions, and discussions with some of Uganda’s brightest marketing minds, including George Arodi (Uganda Baati Ltd.), Adris Kamuli (Maad McCann), and Claver Sserumaga, FCIM (Equity Bank Uganda), among others.
About the Marketers’ Fireplace
The Marketers’ Fireplace has become a flagship event for the Uganda Marketers Society — a platform for thought leadership, inspiration, and professional excellence. This year will be the 8th. Each year, it celebrates the people and ideas that continue to shape the marketing landscape in Uganda.